Written below is a letter from the founder to all the readers.

"The core of Sirooh is 'ROOH'
(translates to soul or spirit in Urdu).
I believe when a creator designs a product, they breathe life into it, the relationship further continues with every single person who's hands touch the product, should it be the one making it or the one wearing it.
I wish for all my clients to know, that what they carry isn't just a high quality, beautiful product, but the labour of love of so many souls."